Sell More With Back Bar
Sell More Products Without Feeling Salesy
Carli Brockway, Founder Peak Private Label
Back bar is the best way to sell more products in your clinic, studio, or spa. If you are looking to increase your product sales, without feeling salesy or pushy, then integrating your products into your treatments, using back bar, is the best way to do this.
Index
What Is Back Bar
No Sales Talk Needed
Cheaper Than Samples
Educating Your Clients Is Easier
Where To Buy
What Is Back Bar
Back bar products are larger sizes of your products, made for use during treatments in your studio. Back bar products are a great deal for you as it costs you far less for the amount that you get. Most clients buy back bar in the 240ml size which are available here. These will typically last an esthetician 4 - 9 months, depending on how often you use it.
No Sales Talk Needed
Using back bar is the best way to avoid awkward sales situations with clients. Finishing a treatment and then trying to sell additional products at check out can feel awkward and disconnected. You can avoid this by integrating your products into your treatments. This way you can discuss the benefits of the product as you are using it on a client, which allows you to introduce the product as part of education, rather than a sales pitch. By introducing the product in the treatment, clients will see that it is a professional product that is key to treating their skincare concerns, and not just something you are trying to sell them. This makes it a natural transition to telling your client that these products are available for sale as well, so that they can extend the results that they see from your treatments.
Cheaper Than Samples
Giving away free samples is very expensive but back bar only costs pennies per client. By using your products in your treatments, you give your clients the opportunity to experience the product, without having to give away products as samples. A single 240ml back bar bottle has enough product for around 500 clients, so it will only cost you around 10 cents to introduce a product to your client during their treatment. Our clients who sell a lot of products will integrate 2, 3 or even more products into each treatment, meaning the exposure they are getting for their products is far higher.
Educating Your Clients Is Easier
A key part of selling to clients is educating them about the products. For a client to want to buy a product, they need to know that it exists, and they need to know what results it will get them. This does not mean doing a technical deep dive on the ingredients. What this means is educating them on how the product will get them to their skincare goals, whether it’s reducing age spots and wrinkles or brightening their complexion. The clients needs to understand how the product will get them the results before they will be motivated to buy it.
When you integrate your products into your treatments, you not only get the opportunity to tell them about the product but they get to experience how it feels and how their skin reacts. Uncertainty kills sales, and by giving them firsthand experience, you remove all uncertainty. Your client will then be ready to buy when it comes time to recommend products for them.
Where To Buy
Back bar sizes for products are available on our website. Most products are available in 240ml bottles with a pump for easy dispensing. If you require a larger size please email us at info@peakprivatelabel.ca
Start Your Consultation
Carli Brockway
Founder & Product Manager
Start Your Consultation And Get:
Recommendations For Products Your Clients Will Love
A Cost Estimate To Start Your Line
A Discount Code To Order Samples
Answers To Any Questions You May Have
